消費心理真有趣

•  自尊能用錢買嗎？
  Can Money Buy Self-Esteem?
• 為什麼人喜愛恐怖電影？
  Why Our Brains Love Horror Movies?
• 我們應如何做困難的決策
  How Should We Make Hard Decisions?
• 消費者行為心理學
  http://www.consumerpsychologist.com/
• 消費者如何自欺欺人地認為買對了
  How Consumers Fool Themselves Into Thinking They’ve Made Good Purchases
• 零售店利用漲跌價提高銷售
  Retailers boost sales by marking goods down or marking them way up/
• 酷品背後的六個秘密
  Six secrets behind cool brands
  
• 用FB衝動性血拼
  Impulse Shopping: New! Improved! More Impulsive! With Facebook and Hulk Hogan!
• 為何鬆弛會讓我們花更多錢
  Why Being Relaxed Makes Us Spend Too Much Money
• 山寨貨←→原版貨
• 衝動購物是一種資源浪費
• 喝咖啡還是喝品牌?
• 高薪族最愛拿iPhone開BMW
• 87%上班族 酸瞧同事名牌包